Tuesday, September 9, 2008

Green Business Expert Andrew Winston, Co-Author of Bestselling Green to Gold, To Keynote Plastics Industry Sustainability Summit

Plastics Industry Executives to Convene November 5-7, 2008 in Chicago for
“Sustain’08: Plastics Industry Summit”

Andrew Winston, a globally recognized expert on green business and co-author of the bestselling book "Green to Gold", will be the featured keynote speaker at Sustain ’08: Plastics Business Summit, a landmark sustainability conference that will feature two dozen presenters ranging from brand owners and designers to plastics executives and leading environmental consultants. The Society of the Plastics Industry, Inc. (SPI) and the Plastics News Global Group are co-organizing the event, to be held November 5-7, 2008 in Chicago.

“Andrew Winston is the perfect speaker to set the stage for what plastics industry executives want to accomplish over the course of the Sustain ’08 conference,” said SPI President and CEO William Carteaux. “The leaders of our industry want to explore how to incorporate sustainability into their business plans and meet the environmental demands of customers. Winston’s keynote will lay the foundation for attendees to tackle specific issues in the panels and presentations that follow.”

“Many in the plastics industry want to do the right thing, while keeping a close eye on their bottom line during these challenging economic times — and Winston has documented how green business means good business,” added Tony Eagan, publisher and vice president of the Plastics News Global Group. “Sustainability is a broad topic affecting everyone and every link in the supply chain. At Sustain ’08 we will address the impact on various end markets, from automotive and electronics to packaging, construction and medical equipment.”

With clients that have included Coca-Cola, Hewlett-Packard and IKEA, Andrew Winston assists companies in using environmental strategy to grow, create enduring value and build stronger relationships with employees, customers and other stakeholders. His book, Green to Gold, is a guide to what works — and what doesn't — when companies “go green,” and is based on four years of research with hundreds of executives at dozens of companies. Winston’s career has included management positions in strategy and marketing at Boston Consulting Group, Time-Warner and MTV and he now heads his own firm, Winston Eco-Strategies. He also served as the director of the Corporate Environmental Strategy Project at Yale University's renowned School of Forestry and Environmental Studies. Winston has a B.A. in economics from Princeton, an MBA from Columbia and a Masters of Environmental Management from Yale.

The Sustain ’08 conference will provide plastics company CEOs, sustainability officers, marketing executives and others with the knowledge and tools they need to view sustainability as a strategy toward reducing costs, eliminating waste and marketing responsibly — all while maximizing profitability. Kicking off with an afternoon energy-management workshop and evening welcome reception on November 5, Sustain’08 will include panel discussions and presentations geared to the plastics industry on a variety of vital topics, including: how to define your carbon footprint, environmentally responsible product design, key end-market impacts, “greenwashing” and environmental marketing, supply-chain solutions and much more.

To register online, make a hotel reservation or obtain full program details on Sustain ’08: Plastics Business Summit, visit www.sustain08.com. SPI members save $200 on the regular registration fee.

No comments: