Monday, April 13th, 2015
SPI’s Project Passport aims to make life easier for brand owners, plastics manufacturers and materials suppliers and is part of an open discussion about science, industry and consumer safety.
Brand owners are often correctly viewed as the conduit through which the consumer speaks to the rest of the plastics supply chain. The crazy, upside-down world in which they operate is a demanding one, where information is more available than ever before, and yet confusion continues to run rampant throughout the supply chain, starting with consumers, particularly when it comes to something as ubiquitous as the packaging in which their food is stored.
“The public is understandably confused by the conflicting messages they receive about product safety,” said Kyra Mumbauer, SPI senior director, global regulatory affairs, “and when people get confused about the safety of the packaging their food comes in, they typically ask the brand owner, whose name is on the package itself, who then asks the manufacturer, who then asks the materials supplier before an answer is finally provided.”
Many of these requests for information go beyond what’s required from a regulatory standpoint, which only complicates the process for diligent materials suppliers and plastics manufacturers that are doing their best to assuage the concerns of their customers. “There may not be a common level of education about what is required from a regulatory standpoint,” Mumbauer said. “But if everyone that has to convey their compliance information has a baseline, then that will lead to a reduction in the number of redundant or unnecessary questions that get asked.”
For brand owners seeking information from their suppliers about the compliance of materials that went into their packaging products, the practical aspects of acquiring and sorting this information can be daunting. At the very least they’re an unnecessary time drain. “You can get 13 different letters from your suppliers that look totally different,” Mumbauer said. “It can be really time consuming and there’s no simple way to organize those documents.”
At least, there wasn’t until now.
Project Passport, the latest resource from SPI’s Food, Drug and Cosmetic Packaging Materials Committee (FDCPMC) seeks to provide “a more consistent approach to communicating vital compliance information to customers and consumers in a way that’s clear, complete and easy on the eyes.” In its current form, Project Passport’s Guideline for Risk Communication for the Global Food Contact Supply Chain is comprised of three separate components, each of which offers packaging suppliers a key tool to help them communicate the safety of their products to companies and consumers further down the food packaging supply chain:
- An Example “Food Contact Declaration of Compliance” Form – The form is generic by design so that it can be adapted to different products marketed in various jurisdictions.
- Instructions – These basic explanations and sample customer assurance statements provide the context to help companies complete the form quickly and effectively.
- Quick Guides – A series of topical guides is interspersed throughout the document on select topics to provide added clarity on the instructions.
These tools will make it easier for brand owners to make sense of what goes into their packaging products, while simultaneously making it easier for companies to sell their products globally by preemptively addressing the compliance concerns of their potential customers. “New regulatory affairs professionals marketing a product globally can look at this and see what they need to be conveying to their customers,” Mumbauer said, noting that Project Passport currently is designed to address the needs of U.S. and European Union regulatory authorities, and that while complying with these two jurisdictions typically qualifies a product for sale in most countries in the world, as participation increases, Project Passport will continue to expand as well. “By promoting wide adoption of this form and this guideline we’ll have a more consistent approach to communicating information,” she said.