Thursday, May 8th, 2014

War College in a Plastic World

By Kim Coghill, SPI Communications Director

While the concept of leading in a volatile, uncertain, complex and ambiguous (VUCA) world has its roots in the U.S. military, the business community has borrowed the successful approach to strategic leadership and applied it to management training across industries.

“In reality, VUCA has never been more relevant, for the military and for business,” Gen. George W. Casey Jr. (Ret.), said in a Fortune magazine article that addresses parallels between his leadership challenges in Bosnia, Kosovo and Iraq, and the current business environment.

Recognizing the value of VUCA leadership training, organizers of the 2014 Equipment & Moldmakers Leadership Summit in October have scheduled a half-day Executive Workshop designed to apply VUCA principles to plastics manufacturing management. The program, “Leading in a VUCA World,” will be taught by international business experts from the world renowned Thunderbird School of Global Management.

“Regardless of an organization’s size and footprint, the workshop is designed to equip attendees with strategies to overcome the challenges and seize the opportunities presented in a global industry,” said Jackie Dalzell, SPI’s director of industry affairs and staff leader for the Equipment & Moldmakers Council.

Leadership thinkers have been turning to lessons learned from the military to create paradigms for surviving and thriving in a turbulent, “permanent whitewater” world where old styles of managing predictability were falling short, Thunderbird professors Paul Kinsinger and Karen Walch said in an article titled, “Living and Leading in a VUCA World.”

Kinsinger and Walch said research shows that the keys to leading in a VUCA world include possessing the knowledge, mindfulness and ability to:

  1. Create a vision and “make sense of the world.” Sense-making is perhaps more important now than at any time in modern history for many companies, as we are not too many years away from the time when the global economy will actually be truly “global,” encompassing every country and in which competitors will be emanating from everywhere.
  2. Understand one’s own and others’ values and intentions. This speaks to having a core ability to know what you want to be and where you want to go at all times, even while being open to multiple ways to get there.
  3. Seek clarity regarding yourself and seek sustainable relationships and solutions. Leading in turbulence demands the ability to utilize all facets of the human mind. Even the most impressive cognitive minds will fall short in the VUCA world — it will take equal parts cognitive, social, emotional, spiritual, and physical intelligence to prevail.
  4. Practice agility, adaptability and buoyancy. This means the responsive and resilient ability to balance adroitly and right yourself to ride out those turbulent forces that cannot be avoided, and to pivot quickly to seize advantage of those that can be harnessed.
  5. Develop and engage social networks. The ability to recognize that the days of the single “great leader” are gone. In the VUCA world, the best leaders are the ones who harness leadership from everyone.

The Executive Workshop scheduled for the Summit is based on strategies developed by the U.S. Army College at the end of the Cold War to address threats that created a VUCA world.  Attendees will learn fundamental principles of a VUCA “antidote” combined with specific strategies resulting from in-depth research on trends impacting the plastics industry. The SPI 2014 Equipment & Moldmakers Leadership Summit is scheduled Sunday, Oct. 26 through Tuesday, Oct. 28, 2014, at Loew’s Ventana Canyon in Tucson, Ariz.

Other highlights of the Summit include a Brand Owner Panel discussing technology needs to support their product innovations, what equipment manufacturers and moldmakers need to know about new and reformulated materials, update on the U.S. manufacturing renaissance and re-shoring initiatives, and much more.  Register today by clicking here, seats are filling up fast!  We look forward to seeing you in Tucson.

 

 

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