Wednesday, February 25th, 2009

Step Away from the Ledge!

Everybody is talking about tough times and crying the blues. The question is: What are you going to do about it? Here at SPI, the NPE trade show team receives calls every day from people concerning the economy. As a matter of fact, we get the same call 20 times regarding the same subject. This makes things seem worse than they really are! So what are we doing about it?

We are going to continue doing what we’ve done for the past two and a half years in our NPE2009 planning. We are producing a great product. We are helping both exhibitors and buyers in any way that we can that is within our control. And we are being creative and experimenting with new ideas. You’ve heard it before — there are no bad ideas! Here are some of our ideas.

  1. Bus in buyers from strategic regional locations (on its way).
  2. Registration discounts.
  3. Education on technology that buyers just can’t miss.
  4. Ways for exhibitors’ customers to get recognition for their innovations. (Everybody loves recognition, so tell me how great this blog is)
  5. On-site parties at McCormick Place for buyers to keep them at the show longer (“The NPE2009 Pub Crawl”)
  6. Six ways to Sunday to make it easy to find what you need, and take action (www.npe.org)

There’s a lot more where that came from! We have a created an environment where a plastics industry professional can see everything they want and need under one roof!

So don’t look down, step away from the ledge, and get those creative juices flowing. And where is the best place to do that?

7. At NPE 2009, June 22-26, in Chicago!

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