Wednesday, December 7th, 2011
A new animated film based very, very loosely on the classic Dr. Seuss children’s book The Lorax will be in theaters on March 2, 2012. It’s from the makers of Despicable Me, which I enjoyed, but if you are in the plastics business I doubt you will enjoy the film version of The Lorax – unless, that is, you like being presented as a villain, a real bad guy, and an ugly person who is nasty to young kids.
The just-released promotional trailer gives you a good idea of how the film does that to you, and makes it clear why you are evil, so go ahead and watch, but I wouldn’t say enjoy.
Before you start looking for
that old copy of The Lorax that you used to read to your kids, or still do, the book does not contain any reference at all to plastic, nothing, nada, zilch, not a word. You can thank Universal Pictures and Illumination Entertainment, the film’s creators, for making plastics and plastics industry people into mean, nasty villains. Won’t it be fun explaining this to your kids?
I try to be polite on this blog, even when people slam plastics using junk science, baseless rumors, or their personal fears based on something they heard somebody say sometime somewhere. But using Dr. Seuss to turn kids against me . . . well that’s a big click too far. Published in 1971, the original book definitely has an environmental theme, and a villain chopping down all the trees, but the villain isn’t plastics or the plastic industry.
I doubt that Dr. Seuss, bless him, would ever have created a nasty villain scaring little kids. So before I become loud and profane, note that you have three months before the film comes out; less if your kids see the trailer sooner.