Tuesday, June 25th, 2013

For SPAM’s 75th Birthday: A Bright New Plastic Package

Hormel Foods Corp. introduced SPAM luncheon meat in the can in 1937, therefore last year marked its 75th birthday. This year SPAM received a belated birthday gift, a colorful plastic tub package being released in the UK market.

SPAM expects its new plastic package to appeal to a younger demographic.

SPAM expects its new plastic package to appeal to a younger demographic.

Traditionalists, however, should not despair: Hormel has not abandoned the familiar can. After all, the company invented the first canned ham in 1926, and in 2008 was named Food Processor of the Year in recognition of the successful balance of innovation and tradition in its product portfolio.

We can assume that the SPAM inside the new plastic package is true to its traditions, even though it’s now available in 13 varieties. The plastic package, meanwhile, provides at least two innovations that the metal can never could: It opens easily and it is resealable.

SPAM in its familiar metal tin.

SPAM in its familiar metal tin.

According to the UK’s Daily Mail newspaper, the new plastic tubs will go on sale in July alongside the traditional tins. The newspaper reported that the easy-open, resealable tubs were developed to appeal to a younger demographic and grow the static canned meat category.

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