Wednesday, July 29th, 2009
When we launched this business blog in the fall of 2008, our objective was to open up a new line of communication online about plastics — from public policy issues and SPI initiatives to interesting and beneficial uses — with our members, industry professionals, consumers and other stakeholders. We set out to do a good job, not win awards.
But we certainly enjoy being recognized — particularly by our peers in the association world. I am delighted to announce that this blog has won the 2009 Gold Circle Award for communications excellence from the American Society of Association Executives(ASAE). This annual competition selects associations and nonprofit organizations that have demonstrated excellence in communication within a number of categories, including annual reports, magazines, newsletters, blogs, podcasts, etc. The competition received more than 300 entries this year and included a record-setting number of digital format entries.
Specifically, in the blog category, we were competing against hundreds of other associations from across the country with greater than $2M annual budgets. According to ASAE's judging criteria, the award “recognizes an outstanding association-written blog that encourages participation in online discussions and interaction by the association’s membership or other stakeholder group(s).” Our blog was judged “on clarity, conciseness, creativity, writing style/quality, opportunity for engagement and overall content.”
In a press release, ASAE President and CEO John H. Graham IV said, “Winners of the Gold Circle Award competition have taken their projects to the next level, integrating the fundamentals of effective communications with elements of creativity, design, technology, innovation and metrics to measure effectiveness of their tactics. ”
This is a wonderful testament to great teamwork since so many people on our staff contribute to the blog's success and we launched it and continue to deliver it entirely in-house without external consultants. Staff will be on hand to receive the award in August at the Gold Circle Award Ceremony during ASAE's 2009 Annual Meeting & Exposition in Toronto, Canada.