Thursday, January 29th, 2009

Braving the “Elements” — Cost-Efficently!

NPE2006Last week (January 21-22) in Chicago, more than 130 NPE2009 exhibitors, as well as plastics trade press representatives, braved the frigid temperatures — and cooler economic times — to participate in the NPE2009 Exhibitor Workshop at McCormick Place. During the day and a half long interactive program, participants were able to roll up their sleeves and address the challenge of bringing their machines, products and services to the NPE2009 trade show this June in a cost-effective manner. Presentations by a variety of show contractors enabled participants to hear “tricks of the trade” that will help them reduce costs.

The Freeman Company, NPE2009’s Official Services Contractor, gave an informative presentation that addressed everything from rigging, freight and the innovative package plan created specifically for NPE2009, to alternative means to building a display. Focus One, McCormick Place’s in-house utilities service, appealed to exhibitors to work closely with them in order to ensure that power requirements and budget restrictions are being met. Every contractor and service that is being coordinated by SPI and its vendors for NPE2009 is geared towards allowing exhibitors to properly plan and budget their participation.

That said, it is all about the products and technology. While we like to see the beautiful and inviting exhibits that are commonplace at NPE events, this year’s mantra to exhibitors is to place an emphasis on bringing the product first — and the pretty display second! In these economic times, visitors to the show will be serious buyers, who in all probability have sacrificed other budget dollars to attend the show. Therefore, we preached to exhibitors the reality that visitors to this NPE will be there for the technology and education, and less for the visual stimulus of a beautiful display.

In addition to the “nuts and bolts” of putting on the show, SPI staff and vendors also laid out to exhibitors our extensive marketing and education programs, print pieces, electronic services and notification process, and of course, our immense partnership programs with more than 100 publications.

The bottom line is that NPE2009 is a great product and a terrific value proposition for any attendee. We have a tremendous plan in place to tell the entire plastics world about this offering. Now all we need is for you to come. It will definitely be worth the trip! As a wise man once said (just last month, in fact), “Tough times make NPE even more important.”

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