Wednesday, January 28th, 2009

Knowledge is Power

In my last blog post, I called these uncertain economic times “tumultuous.” As it turns out, that may have been an understatement. “Cataclysmic” might be more appropriate, but that implies that we are beyond recovery, which I do not believe is the case. While some of the economic forces that are impacting our industry are out of our control, we can still strongly deter their consequences.

One tried and true way to combat a bad scenario is to arm yourself with as much intelligence on the matter as possible and use that intelligence as a powerful tool for innovation, gaining a new perspective and taking a new approach toward a solution. “In Down Times, Turn Up Big Ideas, Creativity, Innovation” – that’s the title of an article written recently by Tom Laughon, founder of Catch Your Limit Consulting, a strategic management firm headquartered in Tallahassee, Fla. In the article, written for the American Society of Association Executives, Laughon states:

When it comes to business, no matter your age or experience level, the knee-jerk reaction [to a down economy] is to either wait it out, throw in the towel, or do a hatchet job on the bottom line, propping up profits in the short term. Cutting back on leadership development, innovation efforts, training, morale-building initiatives, and marketing is often seen as a quick way to save money. However, coming from the perspective gained inside those brain wrinkles of mine, this approach often erodes your relevance, competitiveness, and market share down the road.

So, where do you get this kind of professional development, innovation and knowledge? There are a number of ways available — but as any military commander will tell you, nothing is more valuable than the information that comes straight from the front lines. Front line information, paired with expert analysis by leading authorities, will help your business – and the plastics industry as a whole — chart a clear and decisive course toward recovery. Don’t underestimate the value of your association’s events and networking opportunities as avenues for obtaining powerful knowledge and new ideas.

Case in point: The SPI Machinery & Mold Makers Divisions, along with the SPI Fluoropolymers Division, will be staging their 2009 Annual Business Conference together in an effort to gather many front line industry experts in one place to share intelligence and learn about opportunities for renewed success. Taking place May 3-6, 2009 at the Hyatt Grand Champions in Indian Wells, Calif., the gathering will feature political, economic, environmental and industry speakers in order to provide perspective on where we’ve been, where we are and where we’re going. I encourage you to come and learn what we’re doing to ensure that NPE2009 will be a success for your company. There will also be opportunities for attendees of this conference to mingle and share experiences. Each of the sponsoring SPI groups have worked together to control costs while providing a valuable forum for the much needed knowledge that can be gained through collective interaction and sharing of ideas.

We know that these are trying times for everyone, but we are equally sure that this conference can be a valuable part of generating ideas and sharing experiences that will aid working together toward recovery.

One Response to “Knowledge is Power”

  1. Thanks for the mention and kudos to you for your wonderful insights. Using association events as a tool for research is a brilliant strategy.

    Good luck and keep generating ideas and putting them into action and you’ll definitely come out the other side of these times in a stronger position than you entered!

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