Friday, September 9th, 2016
SPI: The Plastics Industry Trade Association is once again sponsoring this year’s Manufacturing Day (MFG Day) on October 7 and is encouraging every company in the plastics industry to open their doors and host an event. This year, we’re following our own advice and hosting our first-ever Plastics Education & Career Fair. We’ll be promoting MFG Day participation through October. Here are some tips from Wittmann-Battenfeld’s Michael Stark, chairman of SPI’s Future Leaders in Plastics (FLiP), for how to make the most of an event at your company.
Tips for Hosting Your Own MFG Day Event from SPI-FLiP Chairman Michael Stark
- Make it interactive. If your plan is to host elementary/middle school children, make sure you have some fun activities related to your company for them to participate in. Focus on the “cool” things that you do. If able, offer giveaways.
- Highlight the soft and hard skills the plastics industry seeks. If you are hosting high school students, broaden your scope of what you are talking about. Offer up information on all disciplines within your company such as accounting, marketing, sales, engineering, operations, etc. If college bound, the majority of these students may not realize that the degree they want to go to school for can be used in manufacturing. Most will assume it’s just a trade job on the floor, operating machinery. This is your chance to break that misconception.
- Engage in one-on-one conversations. For college level or trade school students, make sure you allow one-on-one time with your employees, and also focus on the different disciplines at your company. The students that are interested will want to learn more than you can offer in a short tour. You will want to be able to take advantage of this.
- Work with local schools to promote your event. If you only want to invite schools, call local guidance counselors early and schedule the time. Plan to contact at least 2-3 times the number of schools you are willing to host on your list, as many will not break free for a field trip, or will be otherwise unavailable.
- Promote, promote, promote. If you are inviting the public, the local newspaper is one of the best ways to get the word out. If you are willing to spend some money, then radio ads also work well. Most parents still read the newspaper and will catch the ad on the radio, and encourage their kids to go. Also, most newspapers include a posting of the ad on their webpage as part of the package.
- Consider hosting on the weekends. If the general public is your main focus, then consider doing your event on a Saturday (you can still register it as an official Manufacturing Day event on the MFG Day website – www.mfgday.com). Consider doing it in the morning to avoid schedule conflicts with sporting events and other weekend activities that happen on weekdays.
- Make flyers. Create a flyer to distribute to schools and the local newspaper. Make it flashy with one of the best photos of your company, the most attractive statistics you have about your company, and the opportunities your company and the industry has to offer.
- Have fun! Lastly, don’t be afraid. Your first event will be a learning experience for you to find out what works and what doesn’t. After your first year, the event will become easier.