Friday, May 22nd, 2009

NPE Walk-Through: We Are Ready to Open Our Doors

After two and a half years of planning,  we are ready to open the doors to the entire plastics industry at NPE2009! Just yesterday, the NPE Team, SPI staff, and members of the NPE2009 Committees took our final walk-through of the McCormick Place facilities to ensure that we are ready for you.  We reviewed everything from the branding of the show, to ensuring that both buyers and sellers will have the tools that they need to navigate to and through more than 1,000 education presentations and 1,700 exhibits in close to one million square feet of exhibit space.  Signs (go this way, not that way!), entrance unit placement, banners, billboards, meter boards, hosts, restaurant locations, coffee stations, registration layouts, International Trade Center, specialty displays, pavilion headers, recycling bins, co-branding activities, the Plastics Hall of Fame Gala, the President’s Luncheon (SPI President Bill Carteaux, not that other guy in Washington), special attraction displays, carpet logos, “You are Here” boards (which is an interesting concept given most people know where they are, but want to know where they are supposed to go!), product locators, show daily distribution points, conference room requirements and the list goes on…

It was an entire day of walking around the entire facility and emulating what visitors will be required to do when they visit the show. Did you know it only takes two minutes to walk from the entrance of the West Hall to the South Hall exhibits?  It was a great day, very productive, and all who participated feel really jazzed about the show!

What’s astounding is that during the day, more than 1,100 people registered to attend!  What does that mean?  Well, based on demographic information we collect on purchasing, that equates to more than $2.6 billion in buying power — in one afternoon!

NPE is a unique and very special event that requires hundreds of people and years to plan.  But none of it could be made possible without the help and support of SPI members, staff, exhibitors, and of course, the visitors that make it all worthwhile.  I am really excited for June 22 to be here, and I hope you are as well!

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