Monday, April 20th, 2015

On Earth Day, a Chance to Tell the Plastics Industry’s Sustainability Story

There’s a difference between the way people in plastics view themselves and the way people outside of plastics view the industry. To bridge the gap between those two views, the plastics industry has to tell the general public the things it already knows: that plastics has played a vital role in supporting environmental stewardship, that the industry continues to play that role today, from its day-to-day operations to its forward-thinking innovations, and that it’s continually working on ways to make life in the future longer, cleaner and greener than it’s ever been before.

Earth-NASA-2The plastics industry has countless sustainability stories, and SPI knows its members are the ones to tell them. That’s why SPI and the SPI Recycling Committee launched the Sustainability Benchmarking survey in January, the results of which will go on to create the Sustainability Benchmark Tool, which plastics companies will be able to use in the future to see how green they are, and how they can be greener. An informational webinar on the survey and the effort will be hosted on Earth Day, April 22, offering all plastics companies a perfect, timely chance to do their part telling their industry’s environmental story.

“As the 3rd largest manufacturing sector in the United States, the plastics industry has a great economic story to tell, but we also have an important environmental story to tell as well,” said SPI Chairman of the Board of Directors Fred Daniell, president of Kureha America LLC. “The industry is achieving environmental success through the sustainability benefits of our products and the strides the industry is taking to ensure the manufacturing of those products are done in a way that is efficient and minimizes the environmental impacts where possible.”

But instead of just being another voice in the crowd, SPI needs good, hard information from its members in order to truly tell a sustainability story that leaves an impression, and doesn’t falter when critiqued. “We know the industry has good stories, but we need the data to be able to tell that story,” said SPI Senior Director of Recycling and Diversion Kim Holmes. “This is what we’ll capture in the Sustainability Benchmarking Tool effort.”

Daniell echoed Holmes, noting that “the information gathered through this effort will give us the data we need to tell that positive environmental story and shape the conversations about our industry,” he said. “Our advocacy at SPI is based on sound science, and science is based on data. We need your help to build the database necessary to turn our anecdotal debate into data-driven policy.”

PrintDoing your part to communicate the industry’s environmental success stories will afford your company a number of direct benefits, including:

  • Benchmarking your company’s sustainability practices,
  • Undertaking an inventory of sustainability activities if your company has not yet done this,
  • Generating varying levels of reports through the tool to share with customers, or being the critical first step in generating your own corporate sustainability report,
  • Identifying areas of success and opportunities for improvement,
  • Having the information to tell about your own sustainability activities to your employees, community and customers.

But participation in the Sustainability Benchmark Tool survey will yield its own benefits in the form of a potent instrument for illustrating all the good that plastics do for the environment each and every day. In an age of constant cultural sharing and storytelling, it’s often the loudest, clearest voice that cuts through the clutter and makes a lasting impact on public perception. For the sake of all the plastics industry has done, and will do to make life more sustainable, efficient and environmentally sound, we hope you’ll join us in this effort to speak as one industry, sharing the story of all the environmental benefits that plastic provides.

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