Monday, July 20th, 2009
Peter Ustinov (1921-2004), the noted writer, actor and all-around intellectual wit, once remarked, “To refuse awards is another way of accepting them with more noise than is normal.” Well, we don't want to make too much noise, so we gladly accepted two awards that two different SPI web sites recently garnered.
SPI's main web site (www.plasticsindustry.org) has been awarded the APEX 2009 Award of Excellence in the ”Most Improved Web & Intranet Sites” category. Launched in September 2008, SPI's all-new web platform replaced the association's previous one, which was 11 years old — ancient by the standards of the fast-moving online world. The new site's architecture and graphic redesign includes revised navigation, advanced search and browse options and a back-end content management system that allows staff to quickly add, delete, revise and reorder content. Key word tagging allows users to browse content specifically tailored to their industry sector (i.e. Equipment, Material Suppliers, Processors, Bioplastics, Press and Consumers). In terms of traffic, over the 10 months since launch, the average number of user sessions per day on plasticsindustry.org has grown 60 percent.
SPI's special web site constructed to support the first International Plastics Design Competition (http://www.plasticsdesign.org/) has been awarded the APEX 2009 Award of Excellence in the “New Web & Intranet Sites” category. Lauched in December 2008 as an interactive home base for the design competition (which was held at NPE2009 in June and will continue as an annual competition), this web site features a viewing gallery for current and past winners, flash navigation, an online entry form and the ability for visitors to vote online for their favorite entry in the “People's Choice” award category. More than 10,000 people voted on the site for the 2009 “People's Choice” award.
APEX 2009 – the 21st Annual Awards for Publication Excellence — is an international competition that recognizes outstanding publications from newsletters and magazines to annual reports, brochures and Web sites. According to the APEX 2009 judges, “The awards were based on excellence in graphic design, quality of editorial content and the success of the entry in conveying the message and achieving overall communications effectiveness.”
Pssssst…We aren't allowed to officially mention it yet, but we will be tooting our own horn here again very shortly about an award that this blog has won!