Thursday, January 13th, 2011
Despite snow and icy conditions disrupting airline flights from Atlanta to Boston, as well as in many Midwest cities, a huge standing room only crowd was in attendance for the NPE2012 Space Draw Marketing Workshop on January 12, 2011 in Orlando, Florida.
More seats had to be brought into the meeting room at the Rosen Shingle Creek Hotel and Conference Center in order to accommodate the throng of NPE2012 exhibitors seeking the latest information, tools and resources for how to effectively drive traffic to their NPE2012 booth. Though the international plastics trade show is still more than a year away, the time is now for exhibitors to begin forming their plans. NPE2012, the largest plastics trade show and conference in the Western Hemisphere, will be held April 1-5, 2012 at the Orange County Convention Center in Orlando, Florida.
In addition to learning about “Breaking the Mold,” the multi-faceted exhibitor and attendee marketing campain that SPI will employ over the next 13 months, the exhibitors in attendance at the workshop heard a keynote presentation rich in strategic tips for how to use social media (Facebook, LinkedIn, Twitter, YouTube, etc.) in a B2B environment to garner more leads at NPE2012. Presented by Dr. James Hogg of the Rosen College of Hospitality Management at the University of Central Florida, the session was entitled “How to Use Social Media to Drive Booth Traffic & Find New Customers.” Hogg, who teaches tourism, event and event technology courses, spent 18 years in hospitality operations management with various companies, including eight with The Walt Disney Company. His area of expertise — the use of technology applications for meetings and events — was well-received by the attendees and those watching online, many of whom are just beginning to lead their companies into taking first steps into employing social media for business purposes. “Social media is exactly like sales,” said Hogg. “It’s all about communication and relationships. Nothing has changed, except the delivery system.”
Other highlights from the NPE2012 Space Draw Marketing Workshop:
- A team from Visit Orlando made a convincing case for why Orlando — which has had reputation as only a family vacation destination connected to theme parks — is actually an excellent location to conduct serious business. The Orlando area is rich with upscale venues for NPE2012 exhibitors to host creative and memorable private meetings, meals and receptions for their existing clients and prospects. And the Visit Orlando team will bend over backwards to help companies develop events , figure out logistics, and much more – usually at no charge.
- Larry Doyle, chair of the NPE2012 Marketing and Sales Committee (and vice president, global sales and marketing for Conair), outlined for the audience the many Marketing & Promotional Opportunities (MPO) available to exhibitors during NPE2012. From sponsorships of events to column wraps, banners and other signage, a full menu of opportunities are available to exhibitors to increase their impact at the show and not just “show up, but show-off.” Exhibitors were even encouraged to consider submitting an abstract for a presentation in SPI’s “Business of Plastics Conference” — a full slate of educational seminars and panel discussions that will take place at NPE 2012 and will concentrate on business topics such as sustainability, advocacy, regulatory issues, safety, bioplastics and medical products/healthcare.
Watch the Space Draw Live Online — Thursday, January 13th
Tomorrow (January 13) begins the main event — the central reason these exhibitors have traveled to Orlando: The Space Draw. Something like an NFL Draft for plastics manufacturers seeking the best strategic place for their booth location, the Space Draw will be a wo-day selection process as companies pick the size and location on the show floor for their booth at NPE2012 in the Orlando County Convention Center. Tune in and watch the Space Draw live beginning at 8:45 a.m. (EST) on Thursday, January 13th by going to NPE.org and using the link to the streaming video.