Thursday, February 19th, 2009

Caps Off to Aveda™ and its Recycling Program

Aveda™, the Minnesota-based manufacturer of plant-based hair, skin and beauty products, has started an innovative plastic cap recycling program that utilizes grassroots participation — particularly from kids and their schools. The Aveda program accepts caps that are rigid polypropylene (sometimes noted with resin identification code “5”), including the twist-on variety with a threaded neck such as caps on shampoo, water, soda, milk, laundry detergents and some jar lids (like peanut butter). Excluded from collection are pharmaceutical lids and non-rigid plastic lids such as those on yogurt containers and margarine tubs.

According to Aveda, the company has “been able to work closely with our suppliers to develop ways to make new caps and containers from the recycled caps. We hope to ship new products using this reworked, environmentally-friendly material later this year.”

Just this week, an article in The Independent (a community newspaper serving the New Jersey Shore area) illustrated how a community has successfully put the Aveda cap recycling program into action.

Want to get involved? There are two ways to participate in the program:

  • Bring your collected caps directly to an Aveda store. Use this locator to determine if there is a location convenient to where you live or work.
  • Get the local school in your community to participate in the program. Kids collect plastic bottle caps from their household and bring them to school, depositing them in a classroom collection bin. The school sends the caps to Aveda – and the company will supply the school with special shipping labels (possibly even postage paid ones).

Parents can learn more here. Teachers can get details here. Once your school is ready to enroll in the program, email Aveda here.

As many of you avid recyclers know, most municipalities in the United States currently do not accept plastic caps in their recycling programs. All the more reason to “tip your cap” to Aveda for a job well done. It will be interesting to follow the program and see how many tons of polypropylene caps Aveda recycles.

4 Responses to “Caps Off to Aveda™ and its Recycling Program”

  1. On the very day this post went up, the “Green Resources” teacher at the school where my wife teaches signed the school up with Aveda to be part of the plastic cap recycling effort. We are now doing it in our home, too. Thanks SPI!

  2. That’s great beyesn. We would be very interested to hear how the collection goes over time. Can you post back here at some time in the future and let us know? We would be happy to mention the school, the teachers and the kids in a future blog post.

  3. I need to find out where to mail caps to?

  4. We do not have information on Aveda’s recycling programs. Please try their website: http://www.aveda.com

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