Monday, March 25th, 2013
Before you read more, take a look at the photo to the left and see if you can guess what that purple object is or how it is used. I think we can agree its function, if any, is not immediately obvious.
This plastic gadget, which is called the mybotto (lower case intentional), is nothing less than a solution to a problem that has perplexed mankind since the invention of jars. How do you get the last bit of lotion, glue, honey, or whatever it is out of the mouth of the bottle when it’s stuck at the bottom of the bottle?
The answer from the folks at the company also named mybotto (San Francisco, CA) is brilliantly simple:
Turn the bottle upside down so the contents can (slowly) flow into the neck. And so that you don’t have to hold the bottle upside down to keep it from falling over before gravity does what it does, they invented the mybotto, an inverted bottle holder.
The plastic bottle holders, which can handle bottles from four to forty ounces, come in a variety of happy colors. And a part of the product line called metalique offers a smooth metallized surface over the plastic. If you want a real metal mybotto, they have that too. (This blog is about plastics — ignore the previous sentence.)
On its website, mybotto says that 25% of all lotions, gels and other slow-moving, viscous fluids is left unused in the bottle simply because the stuff is stuck in the bottom of the bottle. Adding to its efforts to eliminate waste, the company also sells pump saver caps that let you dump the pump and use the bottle inverter. Mybotto also emphasizes that its plastic bottle inverters are recyclable.
All the varieties of mybotto products are available for purchase on the company‘s website, and in a limited number of stores in San Francisco. In addition, the stylish and cool-looking mybotto bottle inverters are available in the San Francisco Museum of Modern Art Gift Shop, proving once again that plastics can be an artist’s and a designer’s medium, and still be solidly practical.